An Instagram influencer recently asked me, “So why should anyone bother with
If you’re a photographer, a question like that hits you like an arrow to the chest. I could go on a rant about the value of a photographer and the skill needed for editing and how Instagram filters are garbage.
But none of that would be helpful. There are some real benefits to using
So let’s talk about some of the most important differences and why and when you should use
And if you want to try one of our for free, click below…
resets Are Adjustable
Probably the most important distinction between
Sure, you have a lot of choices when it comes to IG filters, but once you choose a look, whatever the result is, that’s it. Sometimes (often?) the filter will cause unwanted results in certain portions of the image even if it looks good in others. Some common results include too much contrast, blown out highlights, lost detail in shadows, and weird skin tones.
The Photography Goals Lightroom Presets are created by professional portrait photographers and we completely avoid using the “Basic” panel in
We accomplish that through use of the HSL Panel and Split Toning Panel for color toning and use of the Tone Curve panel for any contrast changes. That allows you to make the preset work for any photo without affecting the overall look and feel. After all, that’s the reason you chose our preset pack to begin with, right?
Presets Are Unique
Everyone that has Instagram has access to the same filters. Sure, you could use some of the popular apps that also use filters, but everyone has them too.
When it comes down to it, filters are just making your images look like someone else’s.
On the other hand, the infinite adjustability of
Presets Are More Consistent
So this may sound like the opposite of the last section, but keep reading to find out what I mean.
On the other hand, if you simply take every image and put the same Instagram filter on it, you are starting off with wildly different degrees of exposure and even quality. As a result, you’re less likely to create consistent images.
If you are a photographer, a social media influencer, an entrepreneur, or even just someone that wants to build a following on Instagram, having a consistent look to your images will go a long way to growing your brand.
Presets Are Higher Quality
We touched on this earlier.
Sure, there is a trade off on the time and effort you need to spend to unlock this quality, but there is no denying that in the hands of anyone from a skilled editor to even a
So let’s talk a little more about those trade offs though…
When Filters Are Better…
This is the part of this article that is going to get me in trouble with the other photographers.
There are times when slapping an IG Filter on an image may be the better option.
It’s all about how much time you need or want to spend on an image.
If you are out on a trip and take a photo with your phone that you want to put right up on Instagram, then sure, try a filter.
If you don’t have the time to load the image into
You can even try the filters first, see if the result is passable, then decide whether or not the image needs a little more of the high quality touch before posting.
This is especially true of images that are meant to be more candid spur of the moment snapshots. No one expects every image from your feed to be carefully curated and professionally edited. Having a goof mix of “snapshots” and professional looking images can be a really solid way to build a brand.
I’ll add a word of caution for photographers here though. The filters may be fine for your personal Instagram account, but if you’re posting to your professional account and featuring your own work…maybe skip the filter.